In this video, I’m going to show you exactly how to become an Online Authority, so that you can:
- explode your brand,
- reach more people
- be known as the go to person in the industry
My name is Christopher Duncan and welcome to my show, Total Freedom TV. Free your mind, free your time, free your life, so you can do more of what matters most to you.
Why Become an Online Authority?
If you’re a business owner and you want to be an authority, then listen to this. There are 7 ways to be an authority. Now, the word tells you what you’ve got to do: “author” = authority. You’ve got to author content.
Think about it. Everywhere in history, it’s all about where the attention is going. That’s where the advertising goes. From radio, to TV, to newspaper, to magazines, everything has been about people creating a place of content, of authorship, of authority – a place where people know they can go to to get the right information.
True or true, right? It’s the same structure.
Creating Content: Where Do I Start?
What you need to understand is this; there are 7 ways to create your content. So many of us are thinking; should I be on Twitter, or Blab, or Periscope, or Meerkat, or Snapchat? Should I be on LinkedIn or Instagram or in the paper, writing blogs, doing articles?
Here’s the thing: all of those are platforms. Before you get into the platform, you must understand how to create your content and become an authority.
7 Ways to Create Content and Build Authority
- Talk-Back Show – Question-and-answer style. People come in, ask you questions, you answer them. You don’t have to think of the content.
- Interviews – Very easy; find people in your industry, interview them, create content.
- Teach Something – Right now, I’m teaching you a part of things that I know.
- Create a Case Study – You can get people and do a case study. You can show a before, during, and after.
- Be a Motivator – Doesn’t matter what industry you’re in; people always love motivation, positive quotes, and those sort of things. We’re only just starting, really.
- Researcher – All you do is, you go out and grab information and put it one place. You curate, you research.
- Show Your Genius – Whenever you’ve figured something amazing, what’s working in your business, and you show how it’s working to others who would like to replicate it.
7 ways. Simple, Easy, Practical, and Step-by-Step.
Once you’re done choosing one out of the 7 ways, then you can choose your platform. But that’s a whole another topic.
Let me ask you; which of the 7 do you like the most?
If you’re like me, you can do a combination of all 7. This is how you become an authority today.
If you want more information, go check out my website, subscribe to my YouTube channel, like me on Facebook, and share this message with people who need to become an authority and be attractive to the audience.Live with total freedom. Free your mind, free your time, free your life, so you could do more of what matters… Click To Tweet
I love you so much. Smash it.